Founded in London by Mexican fashion entrepreneur and designer Erika Alvarez, KOUA México is now based in Paris. The brand brings together Mexican textile heritage, contemporary design and an artistic approach to fashion.

Working with artisan communities across Mexico, KOUA incorporates traditional embroidery and weaving into expressive garments that carry the stories, knowledge and identity of their makers.

Under Erika’s creative direction, each collection explores the dialogue between heritage and modern life, creating pieces that celebrate individuality while honouring the craft behind them.

Our purpose is to help preserve Mexican textile traditions through lasting collaborations, respect for the cultural and intellectual property of artisan communities, and recognition of the women whose work brings these traditions to life.

Our Manifesto

• We believe in fashion with soul.
• We champion women artisans and their communities.
• We respect the knowledge, identity and intellectual property of our artisan collaborators.
• We design for the future while honouring the past.
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